FEATURED WORK

Quarrio is an enterprise SaaS platform which uses deterministic AI to convert ​data into actionable insights, enabling users to get instant access to data in ​their systems whenever and however they need it.

As the Brand Marketing Manager at Quarrio, I manage internal and external ​communications, ensuring strategic goals are effectively conveyed to ​international teams and consumers. I develop marketing materials aligned with ​business objectives, support executives in synthesizing and communicating ​global strategies, lead external marketing initiatives, create written and visual ​content, and oversee brand and website development and management. I craft ​compelling narratives, create strategically aligned content, manage global ​communications, and lead profound digital marketing efforts.

WEBSITE PROTOTYPE (FIGMA)

When I redesigned Quarrios' ​website, my creative work ​significantly boosted the ​marketing campaign's ​performance. I focused on ​creating a visually engaging, ​user-friendly experience that ​perfectly aligned with the ​brand’s identity. By ​integrating compelling visuals, ​clear messaging, and intuitive ​navigation, the new site ​effectively captured customer ​attention and improved the ​user journey. I also ensured ​content and messaging ​aligned with SEO best ​practices and guided the ​creative direction of all assets, ​from design to copy, to reflect ​the brand's vision and engage ​the target audience.

POWERPOINT PRESENTATIONS

• I harness my expertise in ​instructional design and public ​speaking to create compelling ​presentations, seamlessly infusing ​educational methodologies into ​marketing materials.
• High-quality presentations, one-​pagers, and other collateral to ​support sales efforts.
• Compelling content that effectively ​communicates the value ​proposition of our Quarrio products.
  

PROMOTIONAL & DEMO VIDEO

I take a strategic, holistic ​approach to designing creatives ​that resonate with brand identity ​and drive conversions.

1. Deep Understanding of the Brand: I start by immersing myself in the brand’s essence—its mission, values, voice, and ​visual style. This involves reviewing brand guidelines, studying past campaigns, and understanding the target ​audience. My goal is to ensure that every creative element reflects the brand's identity authentically.
   
2. Clear Objectives: I work closely with stakeholders to define the goals of the creative—whether it’s to increase ​awareness, generate leads, or drive sales. Understanding these objectives helps me balance brand alignment with ​performance-driven design.
   
3. Audience-Centric Design: I design with the target audience in mind, considering their preferences, pain points, and ​behaviors. By aligning the creative with what resonates with the audience, I ensure that it not only fits the brand but ​also engages and converts.
   
4. Cohesive Visual Language: I use the brand’s established color palette, typography, and imagery to create a consistent ​visual language across all creatives. This consistency builds brand recognition and trust, which are crucial for ​conversions.
   
5. Compelling Messaging: The copy and visuals work together to tell a story that speaks to the audience’s needs and ​desires. I craft messages that are not only on-brand but also persuasive, driving the audience to take the desired ​action.
   
6. A/B Testing and Iteration: I test different creative elements, such as headlines, images, and call-to-action buttons, to ​see what resonates most with the audience. This data-driven approach allows me to refine the creatives for better ​performance while staying true to the brand’s identity.
   
7. Feedback and Collaboration: I collaborate with marketing, sales, and other teams to gather insights and feedback, ​ensuring that the creatives align with broader business goals and are optimized for performance.
   

FLYERS

SALES MATERIAL

SOCIAL MEDIA BANNER

Ethos

strategic narrative

I crafted this ethos for Quarrio, drawing from a strategic narrative I developed to align our internal ​stakeholders with our external marketing efforts. This alignment was crucial in creating a unified brand ​message that resonated both internally and externally. The ethos successfully served as a foundational ​guide for all communications, reinforcing Quarrio's commitment to integrity, accuracy, and ​transparency in the AI space.

Against the goals established for this piece, the ethos exceeded expectations. Internally, it fostered a ​stronger sense of purpose and cohesion among team members, aligning them with Quarrio’s mission ​and values. Externally, it provided a compelling narrative that differentiated Quarrio from competitors, ​leading to a significant increase in brand trust and credibility among our audience. The clear and ​consistent messaging helped to streamline our marketing campaigns, resulting in improved ​engagement metrics and a noticeable uptick in positive customer feedback. Overall, the ethos played a ​key role in strengthening Quarrio’s market position and advancing our strategic objectives.

read below

QUARRIO ETHOS

Redefining the AI Narrative

Our strategic narrative shapes a new reality, aligning the entire organization toward a strategic north star ​that is both powerful and purposeful.

In the era of transformative technology, we are more than selling a product; we are catalyzing a ​movement that defines the very essence of our company and its values. This movement is a call to ​redefine the narrative of AI, ensuring that as we navigate in an AI-dominated era, we do so with a ​commitment to truth and authenticity. With integrity as our guiding principle, we navigate the delicate ​balance between progress and responsibility.

Challenges in the New Era

At the core of our movement is the recognition that we live in an AI-dominated world, where the ​potential for positive change is immense. The efficiency gains, automation capabilities, and innovative ​insights brought about by AI are undeniable. The history of tech innovation has shown how each ​advancement shapes culture. Google gave us access to information, Facebook facilitated the sharing of ​information, the iPhone made technology accessible, TikTok widened audiences, and ChatGPT and its ​ilk are revolutionizing content creation with generative AI.

Yet, in this era of technological advancement, challenges emerge. The very tools designed to enhance ​our lives can be hijacked to spread falsehoods and erode trust. We find ourselves at a crossroads where ​the promises of technology clash with the reality of misinformation, identity theft, abuse, and much ​more. The current technology landscape is plagued by unreliable sources, where computers in their ​“artificial unintelligence” often misunderstand the world. Without proper safeguards, AI can lead to ​political and economic oppression, disrupting jobs, privacy, and cybersecurity.

Quarrio’s Solution

As companies race to implement AI, we stand out not just for the technology we create but for the ​values we uphold. We are not just a player in the AI landscape; we are the guardians of integrity in this ​new era. Quarrio underscores the importance of differentiating between data, information, knowledge, ​and wisdom, distinctions that are mostly blurred in the internet era.

Quarrio is Deterministic Semantic AI that defies the probabilistic and experimental nature of its ​competitors. Quarrio computes consistently 100% accurate answers that are verifiable, explainable, ​and private, eliminating the fear of spreading false or biased information. Quarrio's commitment to ​accuracy, transparency and reliability rebuilds the integrity that the AI era threatens.

Transparency, exposing how the system works breaks the mystic hold of seemingly sentient ​conversations. By understanding how answers are derived, we protect our customers from malevolent ​products and misinformation that can be detrimental to progress and growth.

Precision over Probability

Our commitment to providing access to accurate information is succinctly captured in a quote by Gary ​Marcus, Professor Emeritus at NYU. He notes, "Humans suck at multidigit arithmetic; that doesn't mean ​that I would ever buy a calculator that was merely 'better than the average human' or even 'better than ​the best human'; I expect a calculator to be right every time; that's what it's there for."

This quote encapsulates our ethos — the pursuit of excellence and reliability.

We recognize the limitations inherent in human capabilities, yet our commitment to accuracy goes ​beyond human standards. We strive to be a beacon of dependability in the realm of information, ​adhering to a standard of precision that surpasses human capacities. In a world inundated with ​information, the expectation is not just to be better but to be consistently right. This principle guides ​our approach to technology, ensuring that the tools we provide are not only advanced but unfailingly ​reliable. As Gary Marcus suggests, just as a calculator is expected to be right every time, our ​commitment is to deliver information that stands up to the highest standards of accuracy and ​dependability, becoming a trustworthy resource in an era where trust is paramount.

This isn't just a technological leap; it's a solution to a major problem.

Machine Partnership

Quarrio emphasizes "Machine Partnership" which maximizes human decision-making, enhances ​intelligence, and empowers people at all levels. We’re more than merely building machines that are ​useful; we're creating partners that contribute to improving the world, the planet's livability, and human ​prosperity.

As Socrates once wisely proclaimed, "questioning is the beginning of intelligence," and together, we ​will not only ask the right questions but actively work towards the answers that pave the way for a ​harmonious coexistence between technology and humanity. Let's unite to create a future where ​innovation serves to make the world a better place!

labelle (Social Media ​Campaign)

• Strategy: I developed a targeted social media campaign focused on ​Facebook and Instagram. The goal was to increase brand visibility, drive ​traffic to the site, and boost in-store sales.
  
• Execution: I created a series of visually compelling ads that highlighted the ​unique selling points of Belle’s nail shop. The ads were strategically placed ​to target specific demographics based on detailed audience analysis.
  
• Results: The campaign resulted in a 30% increase in website traffic and a ​25% boost in sales during the campaign period. Engagement rates on both ​Facebook and Instagram saw significant increases, with higher likes, shares, ​and comments contributing to greater brand awareness.
  

certifications

Google Digital Marketing & E-commerce Certificate

skills

EDucation